Competitive intelligence for online advertising - Admomo

Countries covered

Campaign natures covered

Accounting / Finance / Insurance

Communication Service

Computer / Electronic Products

Education / Learning

Health / Beauty

Health / Pharmaceuticals Service

Household

Lifestyle

Media

Others

Shopping / Retail

Travel / Accommodation

more

more

Websites monitored

22335sites

207600channels

267525links

RESOURCES

Ad Campaign Measurement Process Guidelines

http://www.iab.net/media/file/ad_campaign_measurement_2008.pdf

by Interactive Advertising Bureau

Digital Video Ad Measurement Guidelines

http://www.iab.net/iab_products_and_industry_services/1421/1443/1479

by Interactive Advertising Bureau

Online Ad Management Syncs Up

http://www.emarketer.com/Article.aspx?id=1006365&src=article_head_steseatch

by eMarketer

Invalid Clicks and Online Advertising

http://www.doubleclick.com/insight/downloadResearch.aspx?fileName=dc_invalid_clicks_0704.pdf

by Doubleclick.com

Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth

http://www.doubleclick.com/insight/downloadResearch.aspx?fileName=dc_influencers_0612.pdf

by Doubleclick.com