Websites monitored
36210 sites
266055 channels
330750 links
RESOURCES
Ad Campaign Measurement Process Guidelines
http://www.iab.net/media/file/ad_campaign_measurement_2008.pdf
by Interactive Advertising Bureau
Digital Video Ad Measurement Guidelines
http://www.iab.net/iab_products_and_industry_services/1421/1443/1479
by Interactive Advertising Bureau
Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth
http://www.doubleclick.com/insight/downloadResearch.aspx?fileName=dc_influencers_0612.pdf
by Doubleclick.com